WAYS TO IMPROVE FRONT DESK SERVICE

The front desk is often the first and final point of contact many customers interact with within your shop. Therefore, it is important that you make sure that it is up to standard and meets customer satisfaction. Here are four ways in which you can ensure that it does:

1. Set expectations:

Employees need to know your Standard Operating Procedures, and they should be encouraged to follow it to the letter. Having multiple employees doing it the way they want to do it promotes inconsistency, which can affect your shop’s performance.

2. Practice, practice, practice:

It is all about consistency. Encourage your employees to practice common questions customers ask so that answering them eventually becomes second nature. The more consistent the customer service, the less room for error. This will improve your employees’ conversion rate.

3. Study the experts:

Millions of hours have been poured into the art of improving sales. There are millions of YouTube videos, countless physical and online classes, and courses that can be taken. Take the time to invest in your employees by sending them to these classes.

4. Observe:

Observe, track and evaluate your service desk performance. You can do this by creating a sales management checklist. Doing so will ensure that your employees are following your shop’s procedures. This also allows you to give your team instant feedback if improvements are still needed.

Following these tips will help you ensure that your front desk is as efficient as it can be.